Effective communication is defined as the successful exchange of information between individuals. An effective communicator succeeds in establishing an active two-way connection with another individual or group. When people work in groups, two distinct problems are involved. The first is the task and the problems associated with performing the work. The second is the process of group work itself: the mechanisms by which the group acts as a unit. Without careful attention to this process, the value of the group can be diminished or even destroyed; Yet, with a little explicit management of the process, the value of the group can reach several times the sum of the value of its individuals. It is this synergy that makes group work attractive in organizing a business despite the possible problems (and time spent) in forming the group (Blair, 2015).Conflict and causes of conflictConflict is any situation in which individuals or groups disagree. Individuals or groups have different ideas, interests, or goals and cannot compromise because the opposing parties strongly believe that they are very different from each other. People have different views on many different topics; therefore, when interests are threatened, conflicts arise. There are two types of conflicts: positive conflicts and negative conflicts. A positive conflict is one where the outcome of the conflict results in a positive solution. If conflict creates better decisions, develops shared ideas, and personal growth and change, it is considered positive conflict. Negative conflict is one where the outcome of the conflict creates a destructive outcome. If the conflict creates unresolved anger, personality conflicts, low self-esteem or low... middle of paper ......, the son chooses how the coded message should be transmitted or channeled to the other person or group. This can be done in a variety of ways, such as face-to-face mail, writing, or email, to address just a few. Upon receipt of the message, the recipient has the opportunity to provide feedback to the source. Feedback is a fundamental part of the communication process. It is important to understand how critical feedback can be and how it can overcome communication difficulties. The group process should be planned, monitored and reviewed like any other managed process (Blair, 2015).ReferencesBlair, GM (nd). Groups that work. Internet. April 17, 2015. http://www.see.ed.ac.uk/~gerard/Management/art0.htmlBeard, Ronald. (nd). “Working with Group Conflict” University of Maine. Internet. April 17, 2015. http://www.umext.maine.edu/onlinepubs/PDFpubs/6106.pdf