Apple leads the pack in brand valuationIf we look at Apple's sales figures, we will find that it slowly slipping from the commanding heights from which it captured consumers' imagination. Now it appears that Apple is trying to sell the same product with different packaging. If we study Apple products, we see that after the death of Steve Jobs, Apple is struggling to release something revolutionary that will change the way we use technology. Apple has set the bar so high that consumers always expect something unique from this company. This lack of innovative products from the company over the past few years makes us wonder if Apple has reached its peak. Today, several companies like Samsung and Google, well financed and with a broad technological base, are chasing Apple. In this period of gloom for Apple fans, the report from the world-renowned magazine "Forbes" on the brand value of Apple came as a pleasant surprise. Forbes magazine recently published a report listing the world's leading brands according to their market valuation. The company that tops this dream list is Apple, which at $104.3 billion is almost double its closest rival Microsoft, which at $56.7 billion is in second place . This figure is remarkable considering that Apple shares fell about 45% from their September 2012 high before recovering to some extent. This shows that the Apple brand has captured the imagination of millions of consumers around the world with its constant focus on innovation and excellence, and a slight decline in sales figures in recent times has not diminished the magic of owning an Apple product. by Apple once...... middle of paper ......n, US-based companies accounted for just over half of entries, followed distantly by Germany, France and Japan. Even though a list like this is helpful in determining your company's position on the global industrial map, we must never forget that the rapidly changing technological world could be very cruel, as the two recent cases of Blackberry and Nokia. Last year, BlackBerry was listed by the same magazine with a brand value of around $6.1 billion and now, a year later, with a brand value of $2.2 billion, it is only listed not even in the list of 100 largest companies. However, the most surprising case is that of Nokia, which three years ago, with a brand value of around $27.3 billion, occupied ninth place in the same Forbes list and which three years later late, now ranks 71st with a brand value of $7 billion. Forbes List of Most Valuable Brands.