Control Mechanisms at BoeingBy almost any standard, aerospace is one of the longest-term businesses in existence. When Boeing decides to move forward with a new commercial airplane, launch vehicle, or communications system, it is making a decision on a product that will likely be in service for at least half a century. And for this to succeed, it must adapt to the markets over this entire period. Boeing's market strategies are focused on the long term. They firmly believe that network-centric operations (NCO) are the key to the future of the military. Marketers help understand markets, customers, and where they're going..