It involves changing the attitude and behavior of a targeted group. This can manifest in business in the form of your team buying into your company culture. If you set a certain revenue goal and outline the plan of attack; it will be your team that implements your plan. If you fail to convince them, the plan will fail. Forbes is a great place to publish articles on business management – ​​it's the Principles of Persuasion website: http://www.forbes.com/sites/jasonnazar/2013/03/26/the- 21-principles-of-persuasion / Interview: This is the formal discussion between a candidate and the hiring manager during which certain questions are asked to get to know the candidate. In business, you will ask questions related to their work history and experience. You'll also ask situational questions that segment the company's values ​​and how that relates to the candidate's values. I found fewer useful sites in this category, but this one seemed like decent interview help.: