In order to achieve the objectives of the marketing plan, iLoveMyWater must monitor and report its performance metrics such as amount of revenue, marketing expenses, customer satisfaction customers, customer retention rate and new products. development. These metrics should be monitored not only annually but also monthly, especially income and expenses. The company must implement a top-to-bottom quality management approach in order to achieve high customer satisfaction and also high customer retention rate. Finally, iLoveMyWater must control and improve the quality of their