Table of ContentsPositive Points of Good Customer ServiceWhy is it important for Adidas to beat its competitors?Rating the Importance of Customer Service for Brand AwarenessPositive Points of a good customer serviceIn my opinion, good customer service is vital because it helps businesses gain the power to persuade their loyal customers to continue being loyal customers. Loyal customers are sure to recommend the business to family and friends. For Adidas, this will increase its customer base. Finally, consumer concern can increase brand satisfaction, customer engagement and increased sales. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay Why is it important for Adidas to beat its competitors? Adidas having good customer service can be a vital part of getting customers to feel appreciated and loyal. Adidas's letting its customer service deteriorate could be a plus for its competitor Nike, a retail outlet that also sells sportswear. When it comes to revenue, the brand has significantly more revenue and platform than Adidas and the global athletic footwear industry as a whole. In 2018, its revenue from shoes was equivalent to $24.2 billion. However, Adidas made $15 billion in sales from its shoes. When it comes to increased sales, Adidas sneakers have added $5.8 billion since 2015, an overall increase of 17.6 percent, while Nike shoes have only added $4.3 billion. dollars, an overall increase of 6.8 percent. Additionally, if Adidas has terrible customer service it will result in an advantage for Nike and result in a loss of profit, their reputation will be damaged and they will start to lose a loyal customer. Adidas wins when it comes to adopting a retail style that leans more into streetwear footwear through “cooler” collaborations. with music and entertainment influencers such as Kanye West and Beyonce versus Nike's sportier approach. Obviously, with the athletic movement moving sportswear from the gym to Adidas' offices, they hope to capture even more market share with this strategy. Evaluating the importance of customer service for brand awareness. Brand value has an impact on market volume. For example, when Adidas releases a new product, consumers immediately start buying it, even though it is usually more expensive than its competitors' comparable products. A poor customer experience can create a negative impression of the brand in the eyes of customers. However, excellent customer experience affects the creation of brand views. The influence of social media will also significantly increase or decrease these attitudes. Dissatisfied consumers are much more likely to warn others about their bad encounters with Adidas due to human nature. Customers who are happy with it are less likely to go out of their way to notify anyone. Adidas will then have to spend more money trying to regain its loyal customers and to persuade more than before that it is a trustworthy company through advertising campaigns to regain its image, which takes a lot of time and effort. money. That's why Adidas needs to go above and beyond and retain customers, but it's also essential for them to do the basic things that customers need, like providing them with a convenient way to get reliable and polite assistance when they need it. Fix and.