Domino's Pizza Enterprises1 EXECUTIVE SUMMARY: The main objective of this report is to provide a SWOT analysis of Domino's Pizza Enterprises. the information presented in the SWOT analysis which is compiled with information from various types of data sources, such as newspapers, magazines, company reports, books and journals. Beginning in 1960, Domino's enjoyed great success. Even with the declining economy actually posing a significant threat to the business, Domino's still proved to everyone why it is ranked so highly in the pizza industry. The results indicate that even though people are becoming more health conscious or even competitive, Domino's is still ahead of its competitors, mainly due to its exceptional efficiency, international expansion which has contributed significantly substantial to its profitability. will persist to be strong in the pizza industry.INTRODUCTION:Competing in the pizza industry these days can be very tough as it is an industry that is full of several local and even international pizza franchises such as “Pizza Hut” and “Domino’s”. The world-famous pizza franchise “Domino's Pizza inc. » was started by two brothers from Michigan in 1960. It was first called "Domino's" five years after the two brothers purchased a store called "DomiNick's". 1983 was the day Domino's changed for the better, with the opening of a new international store in Winnipeg, Canada. This was only the beginning of the major progression that Domino's would experience. In fact, Domino's was the first to pioneer the pizza delivery business, surpassing itself to become one of the top-ranked fast food restaurants in the world, just like "McDonalds" and "Pizza Hut... . middle of paper...... e FlorCruz , Pizza Hut Success in China Offsets, accessed April 10, 2014,Competitor Analysis, accessed April 10, 2014,InvestSMART, accessed April 10, 2014,Domino's, accessed April 10, 2014 ,Domino's, accessed April 10, 2014,Mbaskool, accessed April 10, 2014,Domino's, accessed April 10 2014,