Doing business in Europe1. Common MarketThe first chapter mainly deals with the definition and particularities of the so-called Common Market, formed by the countries of the European Union. The Common Market includes the European Coal and Steel Union, the European Economic Union and the European Nuclear Energy Union. Since 1967, the European Union has included the following non-national and intergovernmental bodies: Cabinet of Ministers, Commission of the European Unions, European Parliament and Council of the European Unions. Before the 1970s, European Union countries supported the European Union budget at the highest level. cost of their national budgets. Since April 1970, the Common Market has held its own resources independently of the budgets of the countries that support it. This fact makes the administrative bodies of the European Union independent.2. Tax regimeCommon in Europe and around the world, the tax regime includes all or most of the following taxes: Income tax, Corporation tax, Professional tax, Turnover tax, Property tax, Business tax heritage, land purchase tax.3. International concerns, transnational corporations and their policiesThese include the policy set in the area of ​​profitability of foreign branches. The policy aims to achieve high profits in countries where taxes are relatively low, and in countries where taxes are high, the accrued profits should be lower. The common objective of transnational corporations is of course to preserve the liquidity and profitability of foreign branches. So, these branches are required to send certain information to the head office every month or quarter.4. Global Monetary SystemThe European market is a sum of monetary operations carried out in the free global market outside the country of origin. International monetary terminology distinguishes currency markets as follows: currency markets, where trading in foreign currencies takes place within the home country, and Euromarket, where trading in foreign currencies takes place outside the country of origin.5. How to Sell in the Western Market Common conditions for success are like a set of rules. The first rule is: it is relatively easy to produce something, but selling it is a difficult task. The main principle of manufacturer survival is to produce goods that can be sold, not to sell what the company produces. Common conditions for survival in the market include high product quality, fast and cheap support, satisfactory warranty period and good quality. marketing. Here, cultural differences should be taken into account, as well as information about previous experience in selling the particular product inside and outside the country of origin, differences in mentality, pace of progress , cultural values, religion..