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  • Essay / Brick and Click Organization - 528

    Brick and Click Organization – AsdaThe term Brick & Click is used to specify that an organization has a store ('brick' a physical presence) in addition to an online store ('brick' click' which means it also has a presence on the Internet). In this criterion, I will talk about ASDA and evaluate its e-commerce side in the organization. Asda is a British supermarket chain that sells various products ranging from groceries and electronics to toys and financial services, the organization I researched and is a profit-generating business. . The company's online presence began in 1998; it has now spread almost to the whole of the UK. The company employs more than 150,000 people across its 532 stores across the UK and is headquartered in Leeds. The introduction of e-commerce to ASDA will have a major effect on its customer base as it will be able to sell and deliver products across the country. the United Kingdom and Ireland. Most internet merchants are able to sell and send goods worldwide, but in this case ASDA trading will be based on a domestic customer base. The one...