Question 1When we study communications, we realize that different companies or organizations communicate internally and externally with their different target audiences. So we are exposed to different types of business publications. These may be internal and/or external publications. Corporate publications aim to communicate or rather aim to convey certain messages to different messages aimed at different target audiences. For example, internal posts are posts aimed at employees and stakeholders, while external posts aim to communicate with customers. Various business includes company profile, company image, business activities, recent marketing and advertising campaigns of the company, social media and digital strategy, presence and presence company online. The purpose of this essay is to discuss the chosen company, Woolworths as a company that encompasses the characteristics of internal corporate communication. Internal communication will be briefly discussed within a company by describing and discussing the following aspects: company profile, company image, business activities, recent marketing and advertising campaigns of the company. business, social media, digital strategy and the company's online presence and presence. In order to be able to discuss and describe the aspects mentioned above and understand what internal media entails, I must first start by defining them: Internal media implies that the organization is responsible for the entire process and results (e.g. internal newspaper, brochures, radio and TV). Effective internal communication is one of the factors driving employee engagement and is believed to add fundamental value to organizations...... middle of paper ...... to Woolworths Managing Director Grant 0' Brien , said having multi-channel services would provide more opportunities in terms of customer convenience as well as more options. He believes it’s about creating integration and getting to know the company’s valued customers better. The online platform allows customers to make purchases online (Herrick: 2011). List of sources Herrick, C. 2011. Woolworths revamps its online strategy by upgrading the supermarket's app. Date accessed: November 2, 2013http://www.computerworld.com/au/articles/406094/woolworths_revamps_online_service_by_upgrading_supermarket_app/.Mack, M. 2013. Woolworths aims high. Date accessed: November 2, 2013. http://www.supermarket.co.za/news_articles.asp?ID=4272Woolworths Holdings. Press news. Date accessed: November 2, 2013.http:www.woolworthsholdings.co.za/corporate/profile_overview.asp.