Table of ContentsCompany BackgroundRationale for Choosing StrategySuccess FactorsLiterature Review and SummaryRecommendations for Choosing StrategyCompany BackgroundHuggies is the famous international brand of disposable baby diapers , that is to say underwear that allows babies to urinate without using the toilet. It contains cotton as the main content which absorbs urine and can then be changed by a second person such as a parent or caregiver. Huggies is marketed by the American multinational personal care company. Its other products include Kotex feminine hygiene products, Kleenex tissues, toilet paper, utility wipes and baby wipes. Huggies were first marketed in 1968. In Australia and other countries, Huggies are marketed based on the gender of babies. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get an Original EssayProducts that come under Huggies are: Little Snugglers Diapers, Little Movers, Snug and Dry Diapers, Overnight Diapers, natural care wipes, etc. depending on their use and specifications. In addition to this list of products, there are other products like Goodnites (absorbent underwear for older children and adolescents) and Huggies clean team (bath products for children) which are sold under other brands and discontinued respectively . In this report, we create a strategy for Huggies by analyzing the performance of Huggies among customers and conclude with a summary of the choice, rationale and factors of the chosen strategy. Rationale for Choosing StrategyHuggies is one of the leading companies in its industry. Huggies maintains its unique position in the market by breaking down and reviewing the strategic planning of its position. This is an exceptionally intelligent process that requires successful coordination between different departments of the company, for example: advertising, file, tasks, administration and systematic organization. One of the major means of promotion is through intense advertising keeping in mind the end goal of attracting individuals to switch to Huggies. We need to consider and plan so that most parents receive Huggies at the clinic when their child is conceived. As a result, parents who were given other diapers in the hospital are switching to Huggies and sticking with Huggies. This way, they would maintain the same loyalty to the Huggies that they had previously shown with the diaper they were using. And this will continue. Huggies are aggressively marketed and sold to hospitals at below market price so that hospitals start using them over other diapers. The strategy works and still works. As Huggies has been using this hospital strategy for ten years, Huggies is destined to cut the market share of Pampers and other upcoming diapers in half. As a result, the struggle between the two brands continues even today.Success FactorsHuggies, one of the leading companies in its industry, has various qualities that enable it to thrive in the commercial market. These qualities not only help it protect Huggies, but also add to the penetration of new markets. Solid Distribution Arrangement – ​​Over the years, Huggies has used a reliable distribution organization that can reach a larger portion of its potential market. Successful reputation for cultivating new items – Huggie has successfully created emotion as a brand. Successful state of customer loyaltyConsumers – The company, with its Loyal Customer Relationship Administration office, has received high consumer loyalty among current customers and high brand equity among potential customers. Successful track record of coordinating complementary businesses through mergers and acquisitions. It has effectively coordinated a number of innovative companies over the past two years to streamline its operations and build a strong store network. Strong Brand Portfolio – Over the years, Huggies has dedicated resources to building a strong brand portfolio. The Huggies SWOT review only highlights this reality. This brand portfolio can prove very useful if the association needs to venture into new item classifications. Highly talented workforce thanks to successful preparation and learning programs. Huggies has invested enormous assets in the preparation and advancement of its representatives, creating a workforce that is not only exceptionally gifted, but also motivated to achieve more. Strong Suppliers – It has a strong base of reliable suppliers of raw materials, thereby enabling the organization to overcome inventory network bottlenecks. Besides its many successes, Huggies has already established itself as a successful brand and has yet to discover many opportunities resulting from solid strategic position planning. New Normal Systems – The new open entries will create a level playing field for everyone. one of the players in the sector. It opens an incredible open door for Huggies to make their way into new advancements and earn a place in the new group of objects. New examples of potential buyers may open up a new market for Huggies. This gives an incredible opportunity for the relationship to develop new salary streams and also venture into new business categories. The new advancement allows Huggies to refine the isolated evaluation procedure in the new market. This will allow the company to retain its reliable customers through excellent organization and attract new customers through other organized proposals. New Online Channel Customers – Over the past couple of years, the association has invested a huge amount of money in the online scene. This theory opened up new avenues of arrangements for Huggies. In the years that follow, the association will be able to use this open door by knowing its customers better and meeting their needs through extensive data analysis. The financial uptick and increased customer spending, after a long period of slowdown and direct business improvement rate, provides an open door for Huggies to attract new customers and increase its share of the market. general activity. Literature Review and Summary As Huggies has been using this hospital strategy for ten years, Huggies is bound to cut the market share of Pampers and other upcoming diapers in half. The financial uptick and increased customer spending, after a long period of slowdown and direct business improvement rate, provides an open door for Huggies to attract new customers and increase its share of the market. overall activity. In this report, we create a strategy for Huggies by analyzing Huggies' performance among customers and conclude with a summary of the choice, rationale and drivers of the chosen strategy. Huggies are aggressively marketed and sold to hospitals at below market price so that hospitals start using them over other diapers. He.