Geox's distribution network is one of its main success stories, which has been developed in accordance with the respective distribution structure of each country and calibrated to serve a wide network of multi-brand customers . Moreover, Geox's marketing technique makes it special as they don't even use celebrity models to market it. Geox instead chooses to use images of the product, alone, which highlights the unique technology of its product. Geox presents itself as an organization based on innovative technology as well as research and development. Another factor to which Geox also owes its competitive advantage is its group structure, which has helped maintain and expand its impressive distribution network, recognizable brand and quality through the use of third-party producers. Another factor that Geox owes to its competitive advantage is the fact that it is a one-stop shop for families and its brand is so