Advertising can be an extremely profitable way to grow your business...if done right. After all, its purpose is to let others know who you are and what you do. The ultimate goal is to gain customers and increase revenue through attractive images, catchy slogans and, hopefully, a quality product. Whether you are a small business owner, an Internet marketer, a non-profit organization or a large corporation, advertising is a very essential element. of what you do. There are many types of advertising to choose from, and depending on your business and product, some advertising mediums may be more beneficial than others. From television to newspapers to billboards to radio, advertising opportunities historically run the gamut from small and inexpensive to large and exponentially expensive. The Internet, in all its global glory, is the perfect place to advertise for almost any business, as you have the best chance of reaching the greatest number of people. Additionally, you can target your market through several tactics, including search engine optimization (SEO), keywords, and simply by choosing when and where to place your ads. Just as you would choose which magazine to place your ad in, you can often choose which websites your ad will appear on or which directories you will be listed in. For Google customers, there are many advertising options, including: Google AdWords for those looking to create advertisements/ads Google AdSense for those looking to include targeted advertising on their website(s) in order to earn money Google advertising opportunities are perfect if you're looking to make money without investing a lot...or even any money up front. When a business chooses to place AdSense ads on its...... middle of paper...... first dollar online, you will earn your first ten, then your first hundred, and in no time you' You will have your first thousand. The great thing about Google AdSense is that you start seeing progress immediately. Sure, you might start by making just a dollar, but it's great to see that what you're doing is already working. Compare this to other online business models. For example, if you sell ergonomic chairs online, you will first need to stock merchandise, create a merchant account and billing system, advertise yourself. Then wait and wait until someone is ready to make a $600 purchase. This is not the case. with AdSense – As soon as someone clicks on a link, you get paid right away. Since you don't have to wait for someone to pull their credit card (which is a much higher commitment on their part), you'll start getting paid almost immediately..