QUOTE “Black or white, we all have football under our skin” – Eusebio.INTRODUCTIONAlthough it is an outdated, archaic and even Neanderthal concept for many, racism continues to dominate the front and back pages. newspapers across Britain. And this is even more so in the field of sport, where high-level athletes and fans are subject to increased scrutiny over their conduct, both on and off the field. The Barclays Premier League is the most watched football league in the world, with players from all over the world. 100 nationalities represented and less than a third of the players themselves English. So what gives? According to statistics taken from Sporting Intelligence during the opening weekend of the 2012/2013 season, the Premier League had 183 black players and 8 Asian players (Harris, 2012). This makes it all the more incomprehensible that British football is seen as marginalizing black players and managers. With players such as Ivory Coast international Yaya Touré and England striker Daniel Sturridge both lighting up our screens this campaign, it seems racism in the game is a conversation not worth having. Unfortunately, this is the case. Numerous media reactions and official studies reveal some of the complexities of football-related racism in Britain. Despite its public notoriety, the sources of racism in football have long been neglected. There is no grounded analysis of racism on English football pitches, although several leading organizations such as Kick it Out and Show Racism the Red Card have carried out their own studies and assessments. Notable cases in recent years include that of John Terry, much discussed, in Loftus Road. , an incident which later cost him the England captaincy, while Luis Suarez was banned for 8 matches after...... middle of paper ...... progress made by the NFL since the implementation of the rule are indisputable. It is clear that racism, no matter how small or how irregular the circumstances, is an ugly nuance of the beautiful game. British football has made it clear that racism is high on its agenda. But are the measures they are taking big enough? The future of world football in the fight against racism faces obvious obstacles. The 2018 and 2022 World Cups will be held in Russia and Qatar, two countries that have experienced very public racial complications in recent years, in what seems a desperate, even naive, attempt by FIFA to unite the world football. Decisive action, zero tolerance and a pragmatic approach to racism in British football will serve them well in the biggest test of football's fight against racism..