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Essay / Coca-Cola's Marketing Strategy - 853
According to the company, the original inventor was a pharmacist named John Pemberton who never put the formula on paper, instead choosing to pass it on exclusively by word of mouth . All of this would change decades later when a group of investors retained funds to purchase the company and literally guaranteed the loan with the secret formula itself. Interestingly, this original document remained in an Atlanta bank until Coca-Cola moved it in recent years to a specially constructed vault within the company.