Customer ServiceWhen evaluating the quality of customer service, there are many methods for obtaining information. Mclean-Conner (2006) says that in general, a combination of different methods will provide the best insight into your customers. Transactional Survey Mclean-conner (2006) states that a transactional survey is just a survey of customers who have had recent contact with the company. These are said to last no more than a week at a time and should last around 15 minutes. These surveys usually start with a main question aimed at gauging overall customer satisfaction with the company. Then they will move on to questions about accuracy, satisfaction with the service they received, and the information they received in more detail. Real-time surveys Mclean-conner (2006) says that these surveys are completed at the end of a customer transaction. These are typically surveys that use IVR interactive voice response to randomly select customers and ask them brief questions. The benefit of real-time surveys is that you can get information about recent changes in the company, but many customers have a negative view of IVR systems and might have a negative opinion of the company if asked about it. participate in it. Conner (...... middle of paper ...... itself can do this, except advising clients to come early to avoid missing their appointment. The use of a client meeting as a method of obtaining information worked well All the necessary information was available and was very helpful in getting customers to opt out. This method worked well with customers and they were very responsive as they. felt involved and were more than willing to attend the meeting, probably because it took place after their treatment, when they were relaxed and satisfied with the outcome of their treatment.BibliographyMcLean-Conner .P (2006) Customer Service: Utility Style Oklahoma. PennWell Corporation. Woods.A, Hebron.L and Bradley.S (2001) Customer Service. Oxford.Hague.P (1993) The Kogan Page..