• The product is aimed at all classes as Malaysia's GINI coefficient is 46.21 and the poverty rate has fallen to 1.7%. Marketing MixProduct• La Pizzaro follows a polycentric approach. With the aim of attracting customers to the food, La Pizzaro will adapt to all ethnicities, traditions and customs to ensure that delicious pizzas are served to customers. • To give Malaysians a traditional taste, La Pizzaro will produce a 3D triple chicken and cheese pizza which will contain chicken bread, soft chicken floss and succulent chicken salami, traditional Malaysian foods. • As the country has a collectivist culture, the restaurant seeks to adapt its menu with offerings like meals for two or more and combo meals. • To meet the changing needs of customers, La Pizzaro also offers Rendang and Satay pizza in Malaysia. • In addition to this, they also plan to serve a variety of pizza menus, as well as starters, salads, pastas and desserts. • Although these side dishes are not as quick as pizza, customers prefer to complement the main course with the