In an unstable economic context and a less dynamic cosmetics market, the group recorded growth in all divisions and in all geographic areas. New markets are the group's number 1 zone since in 2012 the turnover was 39.6%. With an estimated value of 180 billion euros, the global cosmetics market has grown at a sustained pace over the past ten years. Despite a slight slowdown in 2014 compared to 2013, the beauty market continues to record solid growth, above 3%. It is a supply-driven market, supported by innovation, as well as efficiency and quality. For the second year, luxury and dermal cosmetics are among the most dynamic markets, with growth of +5.2% and +5.1% (Monle Lee, 2013).Marketing mixPrice: they do not set prices unique because they develop the market structure. pricing that reflects variations in geographic cost and demand and other order levels, service contracts and delivery frequency and other factors. They create the price for long-term research and development efforts. Location: They determine how and where products should be distributed. With over 100 distributors and 42 factories with 290 subsidiaries spread across over 130 countries. The cosmetics industry led by L'Oréal operates in 7 regions around the world. The new emerging markets of Africa, Asia and Eastern European countries.