Article Overview Various facts and theories about operations management are presented objectively throughout the article “Supply Management The Supply and Demand Chain: The Effect of Adding Services to Product Offerings” by Oscar Bustinza, Glenn Parry and Ferran Vendrell-Herrero. These theories include supply chain management and competitive advantage, operational strategy and technology. The main objective of the reviewed literature is to address the research question “How does supply change affect supply and demand chain management?” » (Bustinza, Parry. & Vendrell-Herrero, 2013, p. 618). They achieve their research objective through a study of the music industry and demonstrate how the digitalization of the creative industries has affected the approach to supply chain and demand management when new services are added to product offerings traditional. Operations Management (OM) explores many theories on how to improve the processes and design of a supply chain. OM can be defined as “the science and art of ensuring that created goods and services are successfully delivered to customers” (Collier and Evans, 2012, p. 1). The content of BX2062 mainly studies the seamless integration of logistics, operations and customer. The literature covers a wide variety of themes that emerge repeatedly in the content of BX2062, Operations Management. Although the literature presents these themes in a range of different contexts, this article will primarily focus on their application and relevance to the content of BX2062. Critical ThinkingOperations management continually studies methods to find the best supply chain processes to be able to serve each customer. and each product at a given moment in the middle of paper ...... although, despite these criticisms, this is a detailed article, with the aim of illustrating to companies the impact that digitalization can have of their services across their supply chains. The article's authors suggest that introducing new services to traditional product offerings has many implications not only for the creative industries' approach to supply chain management, but also for industries that are associated with the creative industry. From the study, they found that “traditional manufacturing supply chains are emotionally disrupted when services are added to the company's product portfolio.” (Bustinza, et al. 2013, p. 626) Product digitalization can affect design and change the way the supply chain is operated and managed. And ultimately, it could completely change the way companies manufacture and distribute their finished products in the future..