Table of ContentsIntroductionBody ParagraphConclusionIntroductionCommercial advertising often seeks to create an emotional connection with its audience in order to foster brand loyalty and drive consumer behavior. The Extra Gum ad, known for its heartwarming “The Story of Sarah and Juan” campaign, is a typical example of this strategy. The advert follows the love story of two young people, Sarah and Juan, unfolding through a series of pivotal moments in their relationship, each marked by the exchange of Extra Gum. The ad's ability to evoke strong emotions is a testament to its skillful use of narrative structure, music and visual storytelling. This essay analyzes the emotional components of the Extra Gum ad, demonstrating how it succeeds in engaging viewers and creating a lasting impact. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essayBody ParagraphOne of the main elements that contribute to the emotional appeal of the Extra Gum ad is its narrative structure. The commercial uses a linear storyline that traces the evolution of Sarah and Juan's relationship from their initial meeting to a climatic proposal. This progression is marked by key moments like their first meeting, their first kiss, and various milestones in their relationship, each symbolized by a piece of Extra Gum. The repeated pattern of the gum wrapper, on which Juan draws their significant moments, serves as a tangible representation of their memories and emotional journey. This narrative technique not only captures the viewer's attention, but also fosters a feeling of identification and empathy with the characters. By witnessing the couple's experiences, viewers are likely to recall similar moments in their own lives, deepening their emotional engagement with the ad. Additionally, the use of music in advertising greatly amplifies its emotional resonance. The chosen soundtrack, a cover of Elvis Presley's "Can't Help Falling in Love" performed by Haley Reinhart, is both nostalgic and evocative. The lyrics and melody of the song complement the unfolding love story, enhancing the sentimental atmosphere and enhancing the emotional impact of the scenes. Music has a well-documented ability to evoke emotions and memories, and in this ad, it serves as a powerful tool to draw viewers into the narrative. The song's crescendo coincides with the climactic proposal scene, creating a moment of heightened emotional intensity likely to leave a lasting impression on the audience. In addition to narration and music, visual storytelling in Extra Gum advertising plays a crucial role. by eliciting emotional responses. The use of lighting, color palettes, and cinematography all contribute to the overall mood and tone of the ad. For example, scenes are often bathed in warm, golden hues, evoking feelings of warmth and affection. Close-up shots of the characters' expressions and interactions further emphasize the intimacy and emotional depth of their relationship. The director's attention to detail in capturing these moments ensures that viewers can connect with the characters on a personal level. The visual elements work in harmony with the narrative and music to create a cohesive and emotionally compelling story. Another important aspect of the advert is its underlying theme of love and memory. Chewing gum wrappers, which Juan transforms into sketches..