Philosophy includes empathy, focus, and attribution (Anastasia, 2015). Empathy means fully understanding the customer's requirements; to focus means to remove trivial details from opportunities and to impute means to ensure that innovation and specialized presentation of products are offered to the end consumer. Some of the other aspects of Apple marketing include identifying and responding to changing market trends, predicting competitors' moves, bringing novelty to products and offerings, valuable use of branding emotional, strengthening distribution systems and providing top-notch products. customer