The article “Chemistry of Winemaking: A Unique Lecture Demonstration” by LB Church of the State University of New York, seeks to demonstrate how the winemaking process can be used as an educational tool. Found in the Journal of Chemical Education, the text uses an informative and formal tone while discussing the process and how it might relate to the classroom. His rhetoric relies heavily on the use of logic. Aimed at chemistry teachers, the article refrains from using step-by-step demonstrations of each process, but instead discusses the use of common techniques that could be used in winemaking. By walking readers through the general process, the author makes it seem like a logical, easy-to-implement demonstration that would capture and maintain students' interest. It does so with a notable lack of appeals to pathos and ethos, and indeed, there are absolutely none of the tried-and-tested tools of persuasion. I believe this is a deliberate act on Church's part to fit his narrative of community of chemists. The community has little interest in how anyone feels about a given topic, and instead wants to know the facts behind that topic so they can draw their own conclusions. The discourse community is interested in what you started with, what you did with it, and what you observed during and after the process. Then, and only then, should conclusions drawn from this information be given. Even after doing so, a writer in the scientific community must be prepared to be wrong, for that is the nature of science. As such, attempts at persuasion through emotion tend to be ineffective and would often be better spent on presenting your arguments, and so I feel that...... middle of paper . ..... how useful the demonstration would be in a classroom. The author's tone is formal and academic in nature, without sincere appeals or attempts to convince through emotion. In just a few pages, LB Church has given us an overview of the winemaking process. He did this in enough detail that members of the chemistry community could follow, but still superficially enough that he didn't bog them down with unnecessary stuff. Written as if it were the course of an experiment, it gave enough information for the experiment to be repeated, tested, validated and improved. And that is almost certainly his goal from the start, as it must be for any published author in the chemistry community.Works CitedChurch, LB "The Chemistry of Winemaking. An Unique Lecture Demonstration." Journal of Chemical Education 49.3 (1972): 174. Print.