o ​​​​Planning Process Waters Bottling Company needs to develop a marketing strategy in order to ensure that it has a successful and successful business. WBC must identify what its objectives are to ensure the success of the business. Next, they will need to formulate a method on how to act on these ideas. Third, they must find ways to implement these strategies. Finally, they must develop benchmarks to evaluate the success of the business and confirm that their ideas and strategies sustain the product