When someone drives through a city, what can they see? Buildings, billboards and signs can come to mind. What might they see on buildings, billboards and signs? Most of them would probably contain a logo. A logo is a symbol or other design adopted by an organization to identify itself. Logo designs and logo ideas have always evolved and changed over time and many businesses choose to modernize into the culture of the times they are in by changing and tweaking their logo to make it more appealing . There is plenty of evidence to support these statements, as many famous companies have had logos that have changed and developed over time. Something that can be noticed when researching the evolution of logos is that companies tend to either glow up their logos to make them look more futuristic or simplify the logos. 3 famous companies can come to mind. Apple, Volkswagen and Pepsi. When asking about top computer companies, one of the first companies that comes to mind is Apple. Many people can easily recognize the iconic logo known today. Believe it or not, the iconic apple missing a bite wasn't always the logo for Steve Jobs' IT conglomerate. The original logo was designed by Apple co-founder Ronald Wayne and depicts Isaac Newton sitting under an apple tree, which is believed to be how Newton thought about the theory of gravity when an apple fell from the tree and hit him in the head. This logo only lasted a year after its creation in 1975. In 1976, Steve Jobs hired a graphic designer to create a more "modern" logo. Thus, the apple logo was born. Designer Rob Janoff created the iconic "rainbow apple" logo which existed from 1976 to 1998. It's apple... middle of paper ... large bold text is replaced with simple text in lowercase. Pepsi followed a different path than Apple and Volkswagen. As noted above, companies tend to modernize and brighten up their logos (Volkswagen, Apple) or go the route Pepsi took by toning down the logo, if you will, with simple line art. Many different companies besides the three mentioned above. change their logos from time to time. Rebranding is a natural part of running a business and many different people do it. You can also see the two trends businesses have when rebranding: making the logo glow to give it a futuristic look, or turning the logo into a simple line drawing to give it a simpler shape. The three companies mentioned above clearly show these two re-branding trends when looking at logo developments. Logos, like the companies they represent, evolve and change.