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Essay / Dunkin' Donuts Hypothetical Marketing Strategy Case
Dunkin' Donuts was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Over the years, the company has grown and is now the largest coffee and baked goods chain in the world. They serve more than 5,500 points of sale; selling over 4 million donuts and 2.7 million cups of coffee per day! Dunkin' Donuts is famous for its many varieties of donuts and wide range of baked goods - muffins, bagels and Munchkins® donut treats. Their products are represented by more than 6,590 distribution points worldwide, including approximately 4,815 units in the United States alone. in Quincy, Massachusetts. 1950: The name "Open Kettle" is changed to Dunkin' Donuts. 1955: First franchise agreement signed and executed in Worcester, Massachusetts. 1960: Bill Rosenberg founds the International Franchising Association. 1963: 100th opened Dunkin' Donuts store. 1966: Dunkin' Donuts University (DDU) is established. 1970: The first overseas Dunkin' Donuts store opened in Japan. 1972: Introduction of MUNCHKINS® donut treats. 1978: Introduction of freshly baked muffins. The network's first television commercials air. 1979: Dunkin' Donuts' 1,000th store opens in the United States. 1980: Opening of the largest Dunkin' Donuts store in the world in Thailand with 130 seats. 1982: Fred the Baker, TIME TO MAKE THE DONUTS® television campaign begins. 1990: Allied Domecq buys Dunkin' Donuts. 1995: Opening of the 1000th international Dunkin' Donuts store in Thailand. Hazelnut and French Vanilla Coffees are featured as companions to Dunkin' Donuts' famous Original Blend. 1996: Dunkin' Donuts introduces ...... middle of paper ...... process of finding a new supplier.5. Selecting the Optimal AlternativeDue to the growth of the bagel industry, all U.S. production facilities capable of making bagels were signing long-term supplier contracts with different companies, leaving very little opportunity to obtain a additional capacity. In order to continue to thrive in the bagel industry, Dunkin' Donuts should not terminate its contract with Harold's Bakery. Instead, they should continue the rollout gradually by limiting advertising and the pace of store expansion. In the meantime, they should help Harold's Bakery find more co-packers in the short term. References: • http://www.twincitybagels.com/html/bagel_history.html • http://time-proxy.yaga.com/ time/magazine/0,9263,7601960401,00.html • https://www .dunkindonuts.com/• http://en.wikipedia.org/wiki/Dunkin_Donuts