Time is always changing, from a second, to a minute, to an hour, to a day, it's constantly changing. Although people don't change overnight, over the course of a decade, change is imminent, whether it is significant or insignificant. New technologies develop, people age and acquire more and more knowledge with each passing day, and societal values ​​may change dramatically or very little over time. The advertising industry has evolved with society in order to properly address certain audiences. Advertisements on children's networks have changed over time to compensate for changes in the children's industry as well as those children's parents. Growing up in the late 90s and 2000s, my favorite TV shows were usually on Cartoon. network, Disney Channel and Nickelodeon. I watched SpongeBob SquarePants, Rugrats, Rocketpower, Cat Dog, Hey Arnold! and many others on these channels. Advertisements associated with these shows were often aimed at children and their parents. This can also be seen in today's advertisements, but with the change in family values, the advertisements have also changed. In the fast food industry, McDonald's is usually the main distributor. It is one of the most widely aired fast food commercials on any television network, with society at large as the target audience. Imelda Michalczyk states in her article: “David Kisilevsky, account director at Leo Burnett, says the need to stay relevant to the family is paramount. The agency's work for McDonald's over the past two years has included ads with more social realism, rather than actors playing happy families. which depicts McDonald's participation in the evolution of society... middle of paper ...... try, the fast food industry, the toy industry, and the cereal industry are just a few- companies that market their products to children through advertisements played between children's television programs. Timing is everything and is very valuable in many aspects of the overstimulated consumerist focus of our societies. Works Cited Michalczyk, Imelda. "ANALYSIS: What value did family have to 90s marketers? - The Oxo family is no more. Killed by Brooke Bond last week, her disappearance has sparked a debate about the future of 'family life' in ads. Reports by Imelda Michalczyk. ANALYSIS: What value does family have to 90s marketers? Marketing Magazine, September 9, 2014. "Kellogg's YouTube Rice Krispies Ad." , October 25, 2011. Web March 09, 2014. Bable, Kevin. “Original Kidz Bop Advertisement (2001).” YouTube YouTube, April 20, 2012. Web March 9.. 2014.