CaseI Campus Calendar. ContextA. Organization Mission StatementTo provide attractive, cost-effective and user-friendly calendar products to the students, faculty and supporters of Z University and the general populationB. Long-Term Goals/Objectives of the OrganizationThe group wanted to develop and market a product "any product" with the express goal of making enough money to fund their final year of schooling at $500 per term and gain experience business practice. I imagine that if the group was successful, there would be individuals who would continue to operate the business.C. Industry and Market Analysis1) Competitor Analysis – Note! This analysis assumes that there is no significant impact of computer-generated calendars on the market.a. Objectives- Currently, the company that offers a free calendar receives its revenue from advertising on the calendar. We can therefore believe that the objective is to provide a basic product, and to spend as little as possible to place the product on the market. The “Mall” commercial competition aims to provide a product that appeals to as many people as possible in the market. as much as possible by having a large diversification in their product line, thus paying a higher price for the niche product.b. Assumptions - The company providing the free product believes that by providing a free basic product, they will attract enough consumers to make it worthwhile, and that sponsoring companies will continue to prefer their product for advertising support. Commercial competition believes that consumers are willing to spend discretionary income on personalized calendars, and basic functionality is less important....... middle of paper ...... -The best marketing campaign for Collegiate Images is to have an intensive advertising blitz. They only have about 2 months of effective shelf life to reach their sales goals. To accomplish this task, the team will need to ensure market visibility. The group should contact potential sponsors, comparable to clients with whom groups at other universities have had success. Since the shelf life of calendars is very short, the team should travel the stands at the homecoming and union game, as well as through flyers, since the flyers are released daily and at comparable unit variable costs (0.025 vs. 0.023).AppendixTable 1: Advertising AnalysisCost over two months (8 weeks) Impact factorThe Easterner $1,120.00 48,000Flyers $1,200 48,000Union table rental $80.00 NACtotal cost of advertising 2,400. $00 NACheapest $1,200.00 NA