SpotifyMusic plays an important role in our lives, and many of us can't even live without music. With the evolution of music and the impact of digital on the music industry, more and more people are paying for and downloading digital music instead of purchasing CDs. With this development, online music streaming is becoming more and more popular than before, it allows you to have access to all the music online, and you don't even need to pay for it. Spotify is one of the largest and most popular online music streaming services. In this article, I will talk about the history of Spotify, its marketing, growth prognosis and its competitors. Spotify was developed in 2006 by a team at Spotify AB, in Stockholm, Sweden. The company was founded by Daniel Ek, former CTO of Stardoll, and Martin Lorentzon, co-founder of TradeDoubler. Spotify Ltd. now operates as the parent company in London and Spotify AB manages research and development in Stockholm. The Spotify app was launched for public access in 2008. Although free accounts remained available by invitation to manage the service's growth, however, paid subscriptions were open to everyone. The first steps towards offering free accounts to the public without invitation were taken on February 10, 2009, when Spotify opened free registration in the United Kingdom. With the release of the Spotify mobile service, which led to Spotify stopping open registrations in the UK for part of 2009, the company returned to an invite-only policy. In May 2010, Spotify announced that two other types of accounts were available: Spotify Unlimited, an equivalent of Spotify Premium without mobile and other features, and Spotify Open, a scaled-down version of Spotify Free, which allows...... middle of paper ......max) while Pandora has lower quality like 192 kbps. Although Pandora's service plan is cheaper than Spotify, users only have to pay $5 per month for an ad-free service plan. But recently, Spotify is offering $5 per month to students. The program is intended to cover “any four-year, two-year, or college student for the entire duration of their education.” While Spotify is also improving its radio feature which allows users to listen to songs based on the artist or songs they choose. , this functionality is identical to the Pandora service. However, in 2014, market research shows that 31% of Americans over the age of twelve use Pandora, and only 6% of them use Spotify. It's not hard to think that in the future more and more people will use Spotify instead of Pandora. I can't wait to see Spotify's growth and how it will dominate the online music streaming service..