To begin with, culture has been one of the most important things that we need to understand in order to learn more about consumer behavior. It includes everything from the influence of individual thought processes, beliefs, laws, language and behaviors passed down from generation to generation. (Quester, P & Garlin, F 2014). In a Western culture, people aged 18 to 50 love to travel to Australia. However, teenagers (this is called subculture) aged 18-25 do not like to travel in a caravan, because the term travel in Western subculture means going abroad and not does not mean a 2-4 hour car trip. On the other hand, Westerners aged 34 to 50 or older can afford to drive and take a long road trip. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay On the bright side, although caravan industries do not attract many local teenagers (Amanda M, 2014), caravan industries do attract teenagers from other Western countries. countries like the United Kingdom, Germany, the United States, France and New Zealand. It was reported that data released by Tourism Research Australia shows a total of 334,184 international caravanning and camping visitors for the year ending June 2016, again a growth of 12% on the year previous. (Caravan Industry, 2016). Furthermore, the caravan industries not only attracted Western teenagers from abroad, they also attracted many Asian (mainly Chinese) tourists. In most Chinese cultures, middle-class people look up to the upper class and will always want to be considered upper class. When traveling in a higher class, they usually travel only with family or friends, while middle-class Chinese often travel in groups with travel agencies. However, the middle and upper classes like to travel in groups because they don't really speak English well and don't know where to go. Nevertheless, today's Chinese teenagers are fluent and know more about what is happening outside China. via online social networks and the Internet. Chinese subculture or today's Chinese teenager is similar to that of Western teenagers. Data from Tourism Research Australia shows a 112 per cent growth in overnight stays for Chinese caravan or camping visitors in the year to September 2017, as they have more opportunities to organize their own trip (Nicole H , 2018) and when traveling to Chinese adolescents, they tend to look for cheaper services. - take a vacation as the Chinese economy slows and people feel less wealthy. Visitor arrivals from China rose 12 percent over the period to 1.2 million people, causing total spending by Chinese tourists to fall 4 percent to 3.1 billion. dollars, which was attributed to a 10 percent drop in group travel visitors. (Nicole H., 2018)