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Essay / American multinational corporations: Apple Inc.
Apple inc.IntroductionApple Incorporation is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Apple Incorporation's global corporate headquarters is located in the middle of Silicon Valley at 1 Infinite Loop in Cupertino, California. History of Apple Incorporation From 1976 to 1980 were the early years of Apple's incorporation. Steve Jobs, Steve Wozniak and Ronald Wayne are the founders of Apple Inc. But just three months after its creation, Wayne sold his shares. In 1976 the Apple I was born, built by hand by Wozniak and presented on April 1 at the Homebrew Computer Club in Palo Alto, California. In 1977, Apple II debuted at the Local Computer Trade Show. In 1980, Apple III was released. That same year, new leaders ensured that Apple became a "real company." 1981 was a difficult time for the founding of Apple, as it was difficult to sell computers due to a saturated market. Under these conditions, Apple was forced to lay off 40 employees. Alongside this problem, one of the founders, Wozniak, was injured in a plane crash. In March, Jobs became president of Apple Computer. After the historic visit to Xerox PARC 1979, Jobs and several engineers began working with Macintosh, after Lisa was removed by Mike Markkula and one of the major shareholders. Jobs realized that Apple would have to become a "grown-up" company to compete with IBM, which launched its first PC. Because of this, Jobs, who realized that he was not the man to make Apple a "grown-up" company, began courting John Sculley and he succeeded. Sculley became chairman and CEO of Apple in April 1983. Under Sculley's authority, Apple was not run... middle of paper ... since then, the Apple Company's authority has come under the directed by Michael Spindler. But also, under the control of Michael Spindler, Apple has a point where Apple must record a certain loss, his position therefore being replaced by Gil Amelio. Not making any profit for the company, Gil Amelio resigned from the Apple company. After so many years of absence as the chairman of the company, Steve Jobs was back and became the permanent CEO of Apple Company. Until 2011, which is also the year of his death, Tim Cook, the former chief operating officer, replaced Steve Jobs as the CEO of Apple Company. This shows that in the past, the company did not selectively recruit the appropriate CEO based on their abilities. There were a few CEOs in 1976 until Steve Jobs became the permanent CEO, who had no experience in the technology industry..