IntroductionSteve Kafka is an American citizen of Czech origin and franchisor of Chicago Style Pizza. Steve decided to open a franchise in the Czech Republic, a country where he has family and friends. Steve has visited the Czech Republic several times and speaks the language very fluently. Although he has some basic knowledge of the Czech Republic, he nevertheless expects some difficulties at the new location in Prague. He knows his decision is not without risk but is ready to take on the challenge. Steve will have to do a lot of research to succeed. This article will cover some of the main cultural differences between the United States and the Czech Republic as well as the risks associated with these differences. This article will also analyze the comparative advantages of the Czech Republic and what advantages Steve can take advantage of, if any. The use of Greet Hofstede's five-dimensional model of cultural dimensions and how they can be used to help Steve assess the environment in the Czech Republic. This article will conclude with an analysis of the cost structure and demand for pizza in Prague. Understanding the Culture of the Czech Republic Several differences exist in the cultures of the United States and the Czech Republic. Religion in the Czech Republic has been influenced by 4 decades of communist atheism and therefore membership is sometimes the result of heritage rather than actual belief. (CultureGrams, 2008) In fact, the Czech Republic is the least religious country in Europe. Spending time with family is one of the top priorities for Czechs. They are therefore less willing to spend time away from their families to obtain greater recognition at work. (The Prague Post...... middle of article......ok.net/countryreports/cz/Cz_Franchising_mkt.htmGeert Hofstede™ Cultural Dimensions (2008), ITIM International, retrieved January 25, 2008 from http :/ /www.geert-hofstede.com/hofstede_dimensions.php?culture1=95&culture2=22CultureGrams World Edition (2008) Czech Republic, retrieved January 25, 2008 from: http://online.culturegrams.com.ezproxy.apollolibrary.com /secure /world/world country_sections.php?contid=5&wmn=Europe&cid=41&cn=Czech_RepublicThe official website of the Czech Republic (2008), retrieved January 25, 2008 from: http://www.czech.cz/en/economy - business-science/investment-counsel/investing-in-the-czech-republic/opportunities-accord-to-sectorsAndrea Fennesz-Berka, (2006) Czech Republic and Slovenia offer opportunities for US consumer foods, excerpt January 25, 2008 from: http://findarticles.com/p/articles/mi_m3723/is_n8_v8/ai_19209849