He believes that leaders and managers must be flexible in their strategies (McKeown, 2012). The author claims that copying the competitor and their strategy is not always the best option. What is good for one company may not always be good for another, even if they produce identical products. Finally, strategies can be modified. If a businessman feels that a strategy constructed ten years ago is no longer conducive, then it can be modified or completely changed depending on the current situation of the business. In conclusion, Max McKeown's Strategy Book is a very informative book for people who are about to start a business or have difficulty formulating a business strategy. The book is a very good guide for people thinking about the mission and why they are getting into the industry. It also helps them understand how and where they want to be in the future. The book helps strategize on the distinct mission and vision of leaders and managers by also examining the cases of some of the world's most popular companies.