Five Forces AnalysisPorter's Five Forces Analysis is a tool used to analyze the level of competition within an industry and to develop a business strategy. It focuses on the economics of industrial organization to deduce the five forces that determine the competitive intensity and attractiveness of an industry. The five forces include: threat of new competitors, bargaining power of buyers and buyers, bargaining power of suppliers, threat of substitute products, and rivalry among competitors. According to Porter, the five forces model should be used at the industry level, that is, the lower, more basic level: a market in which similar or closely related products and services are sold to buyers. This is useful because it helps you understand both the strength of your current competitive position and the strength of a position you are considering entering.iv. Resource