It is important for Beer Garden to remain competitive in the market. Hill & Jones (1995) describe that competitive advantage is the ability of a company to outperform its competitors while Porter (1985) suggests that competitive advantage is the ability of a company to develop value for its customers . Therefore, it can be said that creating value for customers will help in outperforming competitors, resulting in competitive advantage. The following is an analysis of the competitive advantage of the Beer Garden: Functional Strategies: Higher EfficiencyThe sports bar will have a good balance between capital and labor. However, in order to reduce labor costs, the Beer Garden will employ less skilled workers, but industry knowledge will be required. Then, staff members will be trained. In order to obtain flexible and versatile staff, task enrichment will be carried out, resulting in an increase in productivity and efficiency. This means that greater responsibilities will be given to staff members. These responsibilities will include: Planning a task Quality control Supervising the work Calling back for beer and food orders. In addition, the Beer Garden will try to reduce costs by mass purchasing beers and food. This will allow the sports bar to obtain a reduced rate allowing them to benefit from economies of scale. Higher qualityInternational beers will be chosen based on their popularity around the world. An online search was carried out to identify these famous beers so that the sports bar could offer them to its target market. Total quality management will be used to verify and evaluate food quality. With this method, the Beer Garden will be able...... middle of paper ...... Additionally, the Beer Garden has the ability to expand within the current location. The location also allows the Beer Garden to have access to technologies such as the Internet; wireless, wifi and so on. The location offers a reliable source of electricity and water supply. Additionally, transportation costs will be reduced since the sports bar has the ability to easily travel to the port to pick up international beers. In addition, the Beer Garden has access to the highway, which for example leads to a reduction in costs, speeding up the time spent collecting raw materials and staff members. Online orderingThe Beer Garden will offer online ordering to potential customers. For example, international beer will be sold to interested Mauritians. This will help the Beer Garden increase its market share. However, customers need to pay the shipping costs.