Media and advertising play a very important role in today's society. Therefore, as human beings, it can affect our thoughts, decisions and actions. Society receives these negative perceptions from the media, but unfortunately not from personal relationships. African American men are portrayed negatively in the media, such as that all African American men are troublesome fathers, inadequate fathers, womanizers, and are uneducated. ) in inner cities are committed by a very small proportion of African-American youth, approximately 8% according to estimates. "(Balkaran)". Additionally, African American men are 4 times more likely to appear on the news when they commit a crime, unlike their white counterparts. Susan Smith, who kidnapped and killed her two children, told police that an African-American man committed the crime. This led police to search for African-American men, looking for the culprit. But after nine days, she confessed that this incident itself changed the perception of African-American men as criminals by nature. Blockbuster films such as “Menace II Society and “Boyz In The Hood,” while entertaining, portray black men as crooks and bullies. issue. In television shows over the past decade, most black male father figures have been absent. This is how the media manipulates people into believing that most black men are absentee fathers. The TV show “TI And Tiny The Family Hustle” features rapper TI, who the media allegedly portrays as an example of an inadequate father. With her seven children in one house, they form a close family unit. Sure, there are African American men away from home, but there are plenty of good African American fathers who are very involved in their children's lives. Being a womanizer can have many different connotations, but most people all agree that it has a sense of accomplishment tied to it. The media shows that being a womanizer is not normal for African American men. The TV show “Love And Hip Hop Atlanta” is a great example of this. There are two African American men featured on the show, Stevie J and Lil Scrappy, who throughout the show fluctuate between women. It makes it seem like this is how all African American men are and are supposed to be..