Business Strategy Report for Quaker OatsSummaryOrganizations use strategies to impact their performance relative to their competitors in their respective industries. The process by which managers choose a set of strategies for the company is the strategic management process. (Hill & Jones, 2001, p. 4) This report will discuss a business strategy report for Quaker Oats Inc.Business Strategy Report for Quaker OatsThe Quaker Oats Company was officially established in 1901 when several American sugar milling pioneers oats came together to incorporate the company. business. In Ravenna, Ohio, Henry D. Seymour and William Heston founded the Quaker Mill Company and registered the now famous brand. The Quaker Oats Company is based in Chicago, Illinois and is now a division of PepsiCo. As shown in Figure 1, Quaker's flagship products include Gatorade, Quaker Oatmeal, ready-to-eat cereals, cereal-based snacks, and Golden Grain products, such as Rice-A-Roni. (See Figure 1) “The first component of a strategic management process is defining the primary objectives of an organization. " (Hill & Jones, 2001, p. 7) There are three guiding principles or "mission and goals" that guide Quaker Oats: "Simplicity - To be successful, our energy and resources must be focused on areas where we can produce the greatest value. Innovation - To thrive, we must be an idea-rich organization, where innovation and creative thinking flourish in every aspect of our business. Passion - To win, we must have an uncompromising drive to succeed, individually and collectively. (www.QuakerOats.Com)An analysis of the organization's external operating environment is the second component of the strategic management process, which includes opportunities and threats....... middle of paper .... ..lation. Increased marketing and promotion efforts in Latin American countries and Asia could have great results as Quaker continues to operate more efficiently. Quaker's net sales increased 1% between 2000 and 2001. I believe Quaker, along with PepsiCo, can continue to be an industry leader. focusing heavily on the most critical areas of their business and pursuing operational efficiency.References1. Hill, C. W. and Jones, G. R. (2001). Strategic management, an integrated approach. Boston and New York: Houghton Mifflin Company.2. The Quaker Oats Company. (2002). Press releases. Retrieved May 11, 2002, from the World Wide Web: http://www.quakeroats.com/newsroom/3. PepsiCo. (2002). PepsiCo Annual Report. Retrieved May 10, 2002, from the World Wide Web: http://www.pepsico.com/Figure 1. Quaker Product Leaders (Stars)