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  • Essay / Using a Focus Group to Understand Higher Education...

    Purpose The aim of this exercise was to find out how students perceive alcohol consumption, focusing on differences between their home countries and Scotland. This particular theme was chosen because since moving to Edinburgh I have noticed that alcohol consumption is one of the usual topics of discussion among international students. I have observed that this is an issue that concerns many non-UK students. Specifically, whenever I was in the company of young people from different countries, we discussed the differences we notice in the way Scots entertain themselves, the important role alcohol plays in their lives and the differences they observe in their lives. comparison with their country. Additionally, drinking is part of a county's culture; So, whether people drink or not, the way they perceive alcohol and their ways of entertainment can reveal and help us explore the culture, customs, habits and way of thinking of different people from different countries. Why a focus group? The reason I chose the focus group as my study method was because I didn't just want information about their counties or their experiences and beliefs regarding alcohol consumption in Scotland. Instead, the most important and essential features of the study I wanted to carry out were the creation of data from the participants, themselves, through their interaction. It was essential to see how they exchanged their habits and views on a new and different country. Additionally, I wanted to observe what kind of associations they will use to talk about their country, and how they will link their culture with others and the Scots, without Scotti...... middle of paper... .... Focus Groups in Social Research, London, Thousand Oaks, New Delhi: SAGE PublicationsBryman A., (2012). Social Research Methods, New York: Oxford University Press Inc. Greenbaum TL, (2000), Moderating Focus Groups, London, Thousand Oaks, New Delhi: SAGE PublicationsKitzinger J., (1995), Qualitative Research: Introducing focus groups, BMJ, 311 : 299-302 Morgan D., (1993), Successful Focus Groups: Advancing the State of the Art, London, Thousand Oaks, New Delhi: SAGE PublicationsMorgan D., (1997). Focus Groups as Qualitative Research, London, Thousand Oaks, New Delhi: SAGE PublicationsSmith MW, (1995). Ethics in focus groups: some concerns, Qualitative Health Research, Vol 5, No 4, pp 478-486, Sage Publications, Inc. Stewart DW and Shamdasani PN, (1990), Focus Groups: Theory and Practice, London, Thousand Oaks, New Delhi: SAGE Publications