Table of ContentsFreshii - Field Study ProjectIntroductionCompany DescriptionFreshii Corporate VisionFreshii Global StrategyFreshii International SuccessGlobal Marketing Study ProposalProposal for Analysis of the International Business: Human Resource AnalyticsFreshii - Field Study ProjectIntroductionAs the world undergoes many changes, globalization, privatization and technology play a central role in changing business trends, lifestyle and culture. Freshii is one such brand that has created its name in this fast-paced, lifestyle-based food industry. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayCompany DescriptionFreshii is the fastest growing fresh produce brand flourishing around the world serving burritos, salads, wraps, juices, proteins, frozen yogurt and smoothies with healthy ingredients. Matthew Corrin, CEO of Freshii, first worked with Oscar de la Renta, the fashion designer. During this time, Matthew was fascinated by mom-and-pop delis, a fresh produce restaurant that offered poor service and unappealing branding. . That's when he decided to make a name for himself in the food market by offering something which led to the creation of Freshii in 2005. (The Freshii Brand/About Freshii, 2018)The business vision of FreshiiFreshii aims to bring life to the masses by giving them healthy and convenient food and make it affordable to people around the world and also enable people to realize the importance and benefits of green food for their health. (The Freshii Brand/about Freshii, 2018) By the end of 2019, the company plans to have 760 locations worldwide (Freshii, 2018) Freshii's Global Strategy Nowadays, people are more conscious about food and of the content they consume, especially millennials. Freshii has therefore come up with a unique marketing strategy by producing memorable content that people will talk about on its social media accounts while strengthening the digital presence of the fresh food concept globally. (N/A, 2016) Location Freshii's head office is based in Toronto. It has all its franchises and restaurants in various regions around the world, including Canada, the United States, Colombia, Peru, Sweden, Austria, Switzerland, Ireland and the United Arab Emirates, with ongoing franchises development in Germany, Guatemala and Saudi Arabia. . As of January 2018, Freshii had 370 locations across North America, South America and Europe. (Freshii, 2018)The international success of FreshiiThe international success of Freshii is due to its selling point which is "healthy food" which people are craving these days due to the increasingly widespread health consciousness and also life changing Freshii - Field Study Project ProposalGlobal Marketing Study ProposalFreshii is a conventional restaurant that combines low-tech, truly no-tech vegetables, grains and dairy products with demand and marketing frameworks. Innovative installments and cutting-edge innovation for planning healthy dinners and bites. Freshii continues to recruit brilliant institutional partners around the world. The organization uses various technology organizations from different countries to acquire its developments. Freshii's prices are generally higher than other fast food restaurants. Freshii used an online life coordinator who is.