ReferencesCampbell, D. Netzer, A., International Joint Ventures. Volume 30 Retrieved from http://books.google.com/books/about/International_Joint_Ventures.html?id=ZRDTYtDeO8UCPulin, K., (August 6, 2012) What Brazilians are watching on TV. Retrieved from http://thebrazilbusiness.com /article/what-brazilians-watch-on-tvHenrique, E. (December 16, 2012) 4 Predictions for the Brazilian mobile market for 2013. Retrieved from http://www. forbes.com/sites/ciocentral/2012/12/16/4-predictions-for-the-brazilian-mobile-phone-market-for-2013/Lizama, V. (October 18, 2013) The latest news on the media consumption in Brazil. Retrieved from http://latinlink.usmediaconsulting.com/2013/10/the-latest-on-media-consumption-in-brazil/Chanes, L. Cigarini, M. Martins GA (August 2013) TV or No TV: Winning more money in marketing in Brazil. Retrieved from http://csi.mckinsey.com/knowledge_by_region/americas/brand_building_in_brazilCoelho, F. (July 2012.) Branding Brazil. Retrieved from http://www.google.com/think/articles/branding-brazil.htmlFitbit will implement a different marketing approach in Brazil compared to the United States in order to generate buzz around the brand name. To capitalize on Brazil's deep passion for soccer, Fitbit will introduce the Fitbit Flex to the Brazilian market in the weeks leading up to the 2014 World Cup. To cater to local and cultural tastes, Fitbit will launch the "World Cup" version Brazilian 2014” with a color palette correlating with the colors of the Brazilian flag. This special edition of the Fitbit Flex will be available in retail stores in major cities such as Sao Paulo, Rio de Janeiro and Salvador. Before mass distribution of the Flex bracelet, Fitbit will give samples to the Brazilian national team to wear during.. .... middle of document...... I will focus on listing the different features of the product. To attract readers' attention, these ads will feature Neymar da Silva Santos, a popular Brazilian footballer wearing a Fitbit Flex around his wrist. The message will state that Fitbit Flex is an all-in-one fitness tracker that helps individuals, such as professional athletes and everyday people, lead an active lifestyle. Possible downsides In September 2006, Sao Paulo Mayor Gilberto Kassab enforced the Clean City Law which banned outdoor advertising, such as large billboards, posters, public transportation advertising, and commercials. electronic. The ban was an attempt by the mayor to control visual pollution in the city after many advertisers illegally placed billboards in the city. As a result, advertisers are forced to find creative alternatives to promote their products (Hinchberger, 2011).