The case is no different in the automobile industry which has seen enormous changes due to the penetration of the Internet into this sector. 'activity. In the 21st century and especially in the United States, consumers' purchasing power relies on in-depth reviews read online about a product to compare the prices and quality of a product before purchasing it. With the existence of online e-commerce sites, cars are ordered online and as a result, the American automobile industry shares its markets with foreign counterparts who have an effective mechanism to market their products online and, therefore, have reduced the sales of American cars as well as various auto spare parts are purchased from abroad by living in the local market with bare hands and with less sales to cover due to technological improvement through the Effective and innovative Internet.