Search is performed daily. Research is used in the many different situations that managers encounter every day. Research is part of the problem solving that the manager does to make decisions. Research is defined as “the process of finding solutions to a problem after careful study and analysis of the situational factor” (Sekaran, p3, 2003). Managers use research to solve everyday operational problems as well as larger problems that may require hiring research consultants. Managers who use research are able to communicate with hired consultants because they understand the process of investigating, investigating, reviewing, and explaining. Managers are also able to understand the difference between good and bad studies and can apply the research done to solve their problems (Sekaran, 2003). There are two types of search. The two have many similarities in the scientific process of research; however, the final results differ in their use. Both types of searches can be commercial searches. “Business research is described as a systematic and organized effort to investigate a specific problem encountered in the workplace that requires a solution” (Sekaran, p5, 2003). The first type of research is formal research. Formal research is often called basic research. Basic research is research done on common problems that different organizations may face. This research finds a solution to these common problems so that organizations can use it later. Research development departments and faculty are two researchers who use formal research to study specific interests focusing on developing solutions for different organizations that may experience the same problems (Sekaran, 2003). Managers use the second type of research...... middle of paper ......sales performance in B2B companies. Bloemer, JM, Kasper, HDP, (1995). The complex relationship between consumer satisfaction and brand loyalty. Journal of Economic Psychology, 16, 2, 311-329. Sivadas, E., Baker-Prewitt. (2000). An examination of the relationship between service quality, customer satisfaction, and store loyalty within the large retail store. International Journal of Retail and Distribution Management, 28, 2, 73-82. Cronin, J.J., Brady, M.K., Thomas, G., Eight, M. (2000). Evaluating the effects of quality, value and customer satisfaction on consumer behavioral intention in service environments. Journal of Retailing, 76, 2, 193-218. Mittal, B., Lassar, WM (1998). Why does the customer change? The dynamics of satisfaction versus loyalty. Journal of Service Marketing, 12, 3, 177-194.Uncles, MD, Dowling, GR, Hammond