Memory refers to the mental process of encoding, retaining, and retrieving information from the environment. (Dzulkifli & Mustafar, 2013) Cognitive psychologists are still studying how human cognition manages memorization. Many variables have been proposed to contribute to recovery operations and one of them is color. Color is the most influential aspect that could increase students' study skills. (Denby, 2002). Some studies explain that color can influence memory in one way or another. Color is considered the most essential visual experience for human beings. It functions as an influential information network in the human brain and plays an important role in improving memory performance. It can also improve attention levels and arousal, which can improve memory. (Spence, et al, 2006; Dzulkifli & Mustafar, 2013)This experiment focuses on the improvement that the color of paper can bring to learning abilities. Some colored papers represent meaning; for example, green represents positive and can negate negative effects on your brain, and yellow signifies mind and intelligence. These colors are clear and very attractive to our eye and brain. Having colorful papers will trigger a part of our brain that will make it more attractive and curious about the contents of the paper. Color manipulation is also important for businesses to improve their sales and make their business more profitable. Using the right color combination to promote your business is a very important factor for a businessman. Business has to look good to people. It should be attractive and every time people take a look in their advertisement or in their store they look at it and it should spark their curiosity about the company...... middle of paper .... .. of information to be stored in memory. Definition of termsColored Paper. This is the equipment that the experimenters used in the experiment; a light yellow colored paper on which the second and third stanzas of the poem Invictus.Memory Recall were printed. This refers to the subjects' ability to recall and write the stanzas that the experimenter asked them to memorize. This served as the dependent variable in the experiment.Uncolored paper. This is the equipment used by the experimenters to carry out the experiment. This is white (normal) colored paper on which the second and third stanzas of the poem Invictus were printed. This refers to the 3 minute time the experimenters gave the subjects to memorize each stanza given to them and the 1 minute the experimenters gave the subject to write down what they remembered..