Warning: Secondhand Smoke KillsThe ad I chose shows the effects of secondhand smoke on people of all ages. The advert shows a photo of a little boy with half his face covered in black charcoal, much like the depicted skin of a lifelong smoker. The baby is shown with a lit cigarette in his mouth. The bold text says "I smoke second hand." A little side note in the ad says: "Warning: May kill your baby." » This advert should be taken as a warning signal to smokers everywhere that second hand smoke affects not only themselves but everyone around them and the author does a great job describing this. The purpose of this ad is to show how dangerous second-hand smoke is. towards others, especially children. It also aims to spread the message that the general health and well-being of adults and children is affected by second-hand smoke produced by others. Everywhere in the community there will always be someone who smokes. 21.2% of Georgians smoke cigarettes. The author tells the viewers that it is so important that we keep our children away from this. Not only does second-hand smoke affect a child's health, but a child exposed to second-hand smoke is more likely to become a smoker one day. This advertisement is used as a warning sign. Parents everywhere need to be more careful about what their children are exposed to. The target audience for this ad is smokers around the world who may have started to neglect the health of the people around them. The author is very direct in the message he is trying to send to the audience. As Jean Kilbourne said: “Much of the power of advertising comes from the belief that it does not affect us. » (Kilbourne, 256) A mother who is not “killed” by second-hand smoke. The point the author is trying to make is perfectly clear. Smoking affects everyone, not just the person blowing smoke. Overall, the author does a great job in conveying the message to the viewers. The baby smoking a cigarette and the bright, bold letters are the first two things that catch people's attention. Next, the commercial does a good job of making viewers think about the decision they are making when smoking in the presence of other people, especially children. Anyone who sees this ad will begin to think about their actions and the effects they have on others. Viewers will now begin to realize how many babies they may have affected by smoking around them. This ad is a great way to eliminate second-hand smoke in our society. After all, no one wants to see infants and young children with lit cigarettes in their mouths..