In high school, my English teacher asked the class an interesting question: “What is the biggest problem in the world today ? » The question seemed easy until many ideas came to mind, such as world hunger, global warming, political corruption, threats of war, unemployment rates and even natural disasters. The real answer was simply one word: “money.” There are many problems that explain the "money" answer, such as unequal distribution of wealth, inadequate government regulation of spending, or excessive printing of paper money, but the deepest problem I encountered after moving to Davis is about inflation. Whether you're a full-time student with a fixed amount or a part-time worker with a small source of income, the unreasonably high prices of items here at Davis will wipe out your savings in no time. In the off-campus stores around Davis, there are major problems in ensuring effective customer satisfaction, as the desire for profit regulates the stores. Lowering item prices and paying more attention to customer satisfaction in stores around Davis are urgent necessities as many students are not only struggling financially, but also seeking enjoyable and enriching shopping experiences. Truth be told, the main factor leading to customer dissatisfaction is losing their money. Davis sells high-quality products, but charges us excessive prices, sometimes even to the point where the stores seem outrageous, compared to those in other cities, like San Francisco. Davis sells meticulously prepared foods and well-made utilities, but for the most part, no matter how delicious or durable the items are, the products still aren't worth the money we pay for them. A decent meal or groceries middle of paper......sold in larger quantities, and the company will maintain a sufficient sales flow. Therefore, businesses will be in a positive light and gain popularity among the public. They will be known for meeting needs. The consequences for the future are quite surprising. In conclusion, the overpriced food and items here at Davis limit students' freedom in their diet and lifestyle, which affects their mentality. Many students have taken out large loans or come from low-income families with limited financial flexibility. Instead of allowing students to express themselves, high prices characterize them by forcing them to purchase cheaper but unsatisfactory items. High prices not only taint their originally planned expenses but also break their desired lifestyle and ruin their college experiences..