their cell phones as cameras, which was destroying the camera market at the time, he soon felt that they would use their phones as music players and that the iPod would no longer be necessary. He decided that Apple needed to create a cell phone with music as elegant as the iPod and thus was born a second achievement as Apple CEO, the innovation of the iPhone in 2007. While he was creating the iPhone, he realized multi-tapping, where two hands can be used to scroll the screen. He developed this first with the iPhone and adopted it to the tablet. This is how the tablet innovation, the iPad, was born in 2010. Any of these innovations could have harmed Apple's previous products. However, Jobs was never afraid of cannibalizing his previous products. Like Bob Dylan, he said: “The Leadership Style of a Job Leadership is the ability of any individual or company to make effective decisions and motivate others to perform well. In other words, leadership can be seen as a trigger to improve the performance of any department, organization or even individual. This develops people's motivation to perform well, meet their goals and deadlines, etc. Steve Jobs' leadership style showed that he had the characteristics of a powerful leader, someone who has the right mindset, also has the influence to get his employees to work in that direction. his own vision. He was able to convince people to agree with his ideas. For example, when he created the idea of ​​iTunes allowing you to buy music for 99 cents, he persuaded record companies to be a part of it, letting them know that they would profit from it, if not their Music would constantly be picked up for free by Napster, which won over the music industry as a consumer of Apple. In this way, he managed to make Apple succeed where its competitors failed, integrating the desktop computer, the iPod and the music industry. It's worth noting that Sony had the same resources, but couldn't bring them together as departments competed for turf and protected their profits and losses (A&E Television