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  • Essay / Abercrombie & Fitch Co. Case Analysis - 615

    Abercrombie & Fitch Co., also known as A&F, was founded in 1892 by David Abercrombie and Ezra Fitch. Its headquarters is located in New Albany, Ohio. Perhaps no one knew that this clothing retailer had since its beginnings been something of an elite purveyor of expensive sporting and excursion goods. The company, with more than two hundred subsidiaries worldwide, sells casual clothing for men, women and children. The company retails different products such as casual sportswear, woven shirts, graphic tees, shorts, sweaters, jeans and woven pants. , outerwear and accessories for its main target among the brands A&F, Abercrombie Kids and Hollister. Through its publicity, benevolence, and contribution to legal disputes over dress style and employment practices, A&F maintained its prestige in the public eye. Not only popular, but also accused, the company has been the company for its sexual promotion to an inappropriate young audience, involving the marketing of thongs to girls aged 10 and padded bikini tops to girls aged 7 years. In 2013, A&F received negative criticism caused by some inappropriate statements made by them. ...