Introduction: -Zara is a Spanish clothing and accessories retail store located in Arteixo, Galicia; was founded by Amancio Ortega and Rosalia Mera on May 24, 1975. Zara only needs two weeks to develop a new product and bring it to stores, compared to the industry average of six months, and launches around 10,000 new models every year. There are 1,763 stores in approximately 78 countries around the world. Zara has continuously maintained its mission of providing fast and affordable fashion items and accessories. Their approach to design is closely linked to their clients. (Industria de Diseno Textil) Spain's Inditex, owner of Zara and five other clothing retail chains, continued its rapid and profitable growth trajectory by posting a net profit of 340 million euros on a quarterly figure. business of 3,250 million euros in its 2001 financial year. (1) Zara Brand Wheel: - According to the case study, Zara includes 5 points in its brand wheel that lead the store to success and help to easily achieve the profitability objective. The first can be considered an attribute that includes trendy colors, feminine cuts, fashionable clothing, diverse assortment, etc. The second includes the benefits, such as whether it is a customer-centric company, consisting of fashionable product lines at moderate costs, uncontrolled trends suitable for the street, etc. The third can be considered its values, which mainly include fashion that is fashionable in all situations, fashion. women oriented, feeling good while looking great, etc. The fourth point of the Zara brand wheel was personality, which consists of clothes that are fashionable, feminine and also hot and trendy. And finally the Zara Brand Essence which includes High Street Fashion.(1)Zara Vision: “Zara is committed to satisfying the desires of our customers. As a r...... middle of paper ...... standout supply chain, giving them a highly competitive advantage. They have also successfully introduced a unique new business model in the clothing manufacturing and retail industry. Zara chose to manage design, production and distribution in-house and concentrate all production close to its headquarters in Spain. Throughout the process, Zara can react much more quickly than its competitors, both to fleeting trends in the fashion world and to the fickle tastes of its customers. They achieved their success by thinking outside the box. Their success is directly linked to their ability to understand their customers' most innate needs and desires and link them to successful innovation strategies, which ultimately lead to these new and unique approaches to their business.Reference:1. Case study2. www.zarafashion2013.com3. www.Google.com