Goals and ChallengesStudio 12 set achievable goals for its first and second year prospects with an established company; based on 14 years of experience and constant growth. First year goals As an established organization, Studio 12 aims to increase its customer base by 20 to 30 percent in the first year. With a moderate weekly increase and with the addition of 2 additional full-time employees. This is a very achievable goal for the first year. This will also allow profits to climb based on the services provided to the customer with an average price of $30 to around $200 per customer. Due to the different services and prices, the range is considerably wide and with an increase in the number of customers, profits are only expected to increase. Year 2 Goals In year 2, Studio 12 will accommodate the increase in clients with the full use of all 5 styles. in-store stations and 5 full-time employees. This will allow Studio 12 to maximize the full utilization of its facilities and increase the number of customers served. As a result, Studio 12's goal for the second year is to increase its customer base by an additional 40% compared to the first year. This will in turn increase profits by maximizing the full potential of the studio and its dedicated team. As the lenses are set for Studio 12, problems may arise with them as well. Our group divided these questions into four categories; Established brand with huge competition, expansion, target customer base and brand awareness. The first issue talks about creating an established brand but also having to compete with other establishments. Studio 12 is unique in the fact that it uses Scrupples which serves as a flagship product without bleaching and...... middle of paper ......ke on the company. Studio 12 can create a newsgroup from its current environment. customer base. It wouldn't be difficult. Nelly may ask customers to check in on Facebook and post their experience in exchange for a discount on the service they receive. In doing so, Studio 12 will protect its customers as well as its target audience. Customer registration is similar to word of mouth. In fact, it is a modern method of word of mouth and it is a method that would allow Studio 12 to evaluate how well the business is being preserved and further tailor the group in their favor through services like Radian6. . Since not all customers have an online profile, we recommend conducting an in-store survey to get immediate feedback. Works cited by Gary Armstrong, Philip Kotler. (2012). Marketing An introduction (pp. 254-351). Upper Saddle River, New Jersey: Prentice Hall.