One of these weaknesses was the outdated storefront, which “was not highly visible or particularly upscale in appearance” (Parnell, 2014, p. 397). As a result, consumers chose to shop elsewhere, such as Wal-Mart and Kroger. In fact, Bob's Supermarket didn't even have a marketing strategy and had very limited advertising and promotions. As a result, missed opportunities could have contributed to increased traffic flow in and out of the store. In fact, Bob and Sam even had trouble attracting long-term workers willing to work for minimum wage. As a result, only high school students and sometimes housewives were willing to work for minimum wage.