Understanding consumer perceptions of a single person's sit-up bar will be crucial to its success, as consumers' brand perceptions affect how a product is managed, evaluated and chosen (McCarthy & Oakenfull, 2014). Consumer perception is therefore crucial to understanding brand differentiation and positioning (McCarthy & Oakenfull, 2014). In order to complete the positioning, we will use the theory of “points of parity” and “points of difference” (McCarthy & Oakenfull, 2014). According to this concept, the product will be grouped by “points of parity” with competing products with similar benefits or functionalities. On the other hand, “points of difference” are the benefits that set the single sit-up bar apart from its competitors (McCarthy and Oakenfull, 2014). The "points of parity" that the single-person sit-up bar shares with other manufacturers' sit-up bars include the fact that it can be mounted on a wall and allows the user to perform unassisted sit-ups. The “points of difference” between the Single Sit Up Bar and its competitors include that it can be adjusted to fit anyone, it can be adjusted to perform reverse sit ups, that it is contoured and padded with foam to provide a secure and comfortable grip to its user, and it can be mounted on various